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Alumni Hour: Succeeding with Virtual Events & Programs

Alumni Hour: Succeeding with Virtual Events & Programs

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Over the course of the past six months, universities and alumni associations of every size have faced significant disruptions to their operations, events, and engagement strategy. Traditionally, alumni organizations have relied on a busy calendar of in-person events - like homecoming, tailgates, class reunions, and local alumni chapter meetups - to keep alumni active. Many of these in-person events are now risky and untenable for the foreseeable future. In response, alumni associations have devoted fresh energy and resources towards producing engaging virtual programs and events, with incredible results.

Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Michael Smullen (Executive Director, Alumni Relations @ New Jersey Institute of Technology), Leslie Smith (Executive Director of Alumni Engagement @ Depauw University), Natalie Ross (Senior Director of Alumni Events & Programs @ University of Maryland Alumni Association) & Kelly Beyrer (Assistant Director for Alumni & Advancement Events @ Iona College) for a special webinar on all things virtual events. Over the hour, these experts will dive into the planning, strategy, and creative thinking that goes into producing successful virtual events and programs!

About this webinar

On-demand conversations for cultural organizations

Cuseum hosts a regular series of webinars and roundtables bringing together leaders from museums, zoos, aquariums, gardens, performing arts venues, and alumni associations. These conversations dig into the practical challenges of running modern membership and engagement programs — from rolling out digital memberships and mobile apps to navigating reopening, marketing in a noisy landscape, and using data to retain more members.

How Cuseum helps

Cuseum is an end-to-end engagement platform built specifically for museums, cultural attractions, and membership organizations. Our products span four core areas, and most customers start with one and expand over time as their digital strategy matures.

Digital membership cards

Replace plastic cards with mobile-wallet passes that members can save to Apple Wallet and Google Wallet, update in real time, and use for tap-to-scan entry. Reduce printing and shipping costs while giving members a faster, more modern experience.

Mobile apps and audio guides

Branded mobile experiences for tours, exhibits, wayfinding, and self-guided storytelling. Multilingual support, accessibility features, and integrations with ticketing and ecommerce keep visitors engaged from arrival to return visit.

Member engagement and retention

Push notifications, SMS, email, and member portals work together to drive renewals, surface upcoming programs, and re-engage lapsing members. Built-in analytics show what's working so teams can iterate quickly.

CRM and ticketing integrations

Cuseum connects with Tessitura, Altru, Salesforce, Raiser's Edge, ACME, AudienceView, and dozens of other systems so member data, ticketing, and digital experiences stay in sync without manual exports.

Frequently asked questions

What types of organizations use Cuseum?
Art museums, history museums, science centers, children's museums, zoos, aquariums, botanical gardens, performing arts venues, historic sites, alumni associations, and other membership-based cultural organizations of every size.
How long does implementation take?
Most digital membership rollouts go live in two to four weeks. Mobile app and integration projects vary based on scope, but Cuseum's team handles design, configuration, QA, and member communications so internal teams stay focused on their core work.
Where can I learn more?
Explore our case studies, webinars, and ebooks for examples from organizations like yours, or request a personalized demo and we'll tailor a walkthrough to your goals and systems.