2020 has been an unprecedented year for universities and alumni associations, filled with new challenges, as well as innovation and transformation. The nature of alumni relations has changed significantly over the course of this calendar year, as many organizations have adapted to world events, revamped their engagement strategy, and found new success with digital and virtual channels.
Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Gerri Randlett (Assistant Vice President, Alumni Engagement and Annual Giving @ Babson College), Imani Davis (Assistant Director, Alumni Engagement @ Northwestern Alumni Association) & Summer Sharrard (Assistant Director, Alumni Engagement @ Central Michigan University) for a webinar discussion on reflections, takeaways, and lessons from 2020. This conversation will explore the short and long term transformation of alumni relations, including the many challenges and triumphs of the past year.
Alumni Hour: Lessons & Reflections from 2020 in Alumni Relations
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2020 has been an unprecedented year for universities and alumni associations, filled with new challenges, as well as innovation and transformation. The nature of alumni relations has changed significantly over the course of this calendar year, as many organizations have adapted to world events, revamped their engagement strategy, and found new success with digital and virtual channels.
Join Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Gerri Randlett (Assistant Vice President, Alumni Engagement and Annual Giving @ Babson College), Imani Davis (Assistant Director, Alumni Engagement @ Northwestern Alumni Association) & Summer Sharrard (Assistant Director, Alumni Engagement @ Central Michigan University) for a webinar discussion on reflections, takeaways, and lessons from 2020. This conversation will explore the short and long term transformation of alumni relations, including the many challenges and triumphs of the past year.
About this webinar
On-demand conversations for cultural organizations
Cuseum hosts a regular series of webinars and roundtables bringing together leaders from museums, zoos, aquariums, gardens, performing arts venues, and alumni associations. These conversations dig into the practical challenges of running modern membership and engagement programs — from rolling out digital memberships and mobile apps to navigating reopening, marketing in a noisy landscape, and using data to retain more members.
How Cuseum helps
Cuseum is an end-to-end engagement platform built specifically for museums, cultural attractions, and membership organizations. Our products span four core areas, and most customers start with one and expand over time as their digital strategy matures.
Digital membership cards
Replace plastic cards with mobile-wallet passes that members can save to Apple Wallet and Google Wallet, update in real time, and use for tap-to-scan entry. Reduce printing and shipping costs while giving members a faster, more modern experience.
Mobile apps and audio guides
Branded mobile experiences for tours, exhibits, wayfinding, and self-guided storytelling. Multilingual support, accessibility features, and integrations with ticketing and ecommerce keep visitors engaged from arrival to return visit.
Member engagement and retention
Push notifications, SMS, email, and member portals work together to drive renewals, surface upcoming programs, and re-engage lapsing members. Built-in analytics show what's working so teams can iterate quickly.
CRM and ticketing integrations
Cuseum connects with Tessitura, Altru, Salesforce, Raiser's Edge, ACME, AudienceView, and dozens of other systems so member data, ticketing, and digital experiences stay in sync without manual exports.
Frequently asked questions
- What types of organizations use Cuseum?
- Art museums, history museums, science centers, children's museums, zoos, aquariums, botanical gardens, performing arts venues, historic sites, alumni associations, and other membership-based cultural organizations of every size.
- How long does implementation take?
- Most digital membership rollouts go live in two to four weeks. Mobile app and integration projects vary based on scope, but Cuseum's team handles design, configuration, QA, and member communications so internal teams stay focused on their core work.
- Where can I learn more?
- Explore our case studies, webinars, and ebooks for examples from organizations like yours, or request a personalized demo and we'll tailor a walkthrough to your goals and systems.