Neurological Perceptions of Art Through Augmented & Virtual Reality
Cuseum is excited to publish the results of a 10-month research study on the neurological perceptions of original artworks as compared to their Augmented Reality (AR), Virtual Reality (VR), and digital versions.
This groundbreaking research supports the claim that AR and VR can provide an equally immersive and neurologically stimulating experience on par with that of viewing the authentic, original artwork in-person at a museum or gallery.
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Key Findings
- The EEG findings would suggest that aesthetic experience is not denigrated by a digital interface representation and, in fact, digital reproductions in the case of augmented reality are shown to improve magnitude of brain activity compared to the viewing of original works of art.
- Participants reported an equally clear short-term memory of paintings in the AR, VR, and real environments.
- Paintings in the AR environment were reported to be the most memorable in the long-term and out of all four experimental environments, including the real environment.
- AR was shown to have the highest level of information processing from our EEG analysis, which is supported by participants' clearer long-term memory of AR compared to all other environments.
Looking for additional info, images and videos from the study? Access the Press Kit or contact press@cuseum.com.
Get the full neuroscience study
Download the research paper and explore the complete findings on AR, VR, and neurological art perception.