Deciding Between Cuseum or PassKit
While PassKit is a well-known platform in the digital wallet space, its tools are primarily designed for broad commercial use cases rather than the specific needs of cultural organizations. Its flexibility depends on teams having the technical resources to maintain it.
For museums, nonprofits, and cultural institutions, this can introduce meaningful trade-offs, especially around ease of use, setup complexity, and functionality
PassKit
❌Built for generic use cases like retail & airline passes
❌No nonprofit-specific features like guest sharing or renewals
❌Requires custom workflows using Zapier, Make & developers
❌No native support for nonprofit CRMs (e.g., Blackbaud Raiser’s Edge)
❌Poor review presence & limited sector relevance
Cuseum
(Best option)
️✅Purpose-built for museums, nonprofits & cultural orgs
✅End-to-end platform with renewals, guest passes & analytics
️✅Native integrations with top CRMs like Tessitura & Blackbaud Altru
️✅Transparent pricing & rapid onboarding
️✅Dedicated support team with cultural sector expertise
🧱 Industry Alignment & Usability Gaps
Not purpose-built for the unique needs of museums, cultural orgs, nonprofits, and associations.
Operates more as a "blank slate" than a turn-key solution—lacking guided onboarding and pre-configured use cases for the sector.
If you have a question about how other museums are handling digital cards, PassKit isn’t focused on this customer base, so support is minimal and context is lacking.
🧰 Limited Functionality & Ecosystem
Not a complete solution: No built-in integration ecosystem for data fetch, card generation, or distribution.
Primarily focused on designing and generating cards—sending or managing those cards typically requires external tools.
For more advanced scheduling, performance tracking, or custom workflows, you’ll need to integrate with third-party tools—which adds time, cost, and complexity.
Integration options are restricted to what is available via Zapier or Make, which do not support many of the CRMs used in the nonprofit and cultural sectors.
📉 Reviews, Support & Trust Signals
No reviews on G2, and poor reviews on Slashdot and SourceForge:
“Attempt to get another service call? That'll be $200. Per hour. Want any more email help? They'll argue with you …”
“Beware … seems hackable” (regarding the company’s other product).
No guest pass referral system, no member portal, and other expected features are missing.
🌐 Market Adoption & Industry Presence
Unlike other leading providers, does Passkit ot appear to participate visibly in the broader museum or cultural sector ecosystem:
No record of presenting at major museum or technology conferences.
No industry thought leadership, blog content, or community engagement.
Primarily adopted by small museums—many of which may lack the resources to perform comprehensive technical due diligence around:
Security
Platform stability
Data privacy
Compliance and auditability
💡 Why Cuseum is a Better Chose than PassKit
Cuseum delivers a solution tailored for museums and cultural institutions—not just a digital wallet infrastructure. With a comprehensive feature set, sector-specific expertise, and deep support for integrations, Cuseum helps organizations succeed with less overhead, more reliability, and stronger results.
Large and small organizations trust Cuseum
“[Digital membership cards] are easy and modern for museums like ours that are moving into a digital focus over traditional paper methods.”
- Brad Ingles, Membership and Community Partnerships Manager at Museum of Contemporary Art Denver
Ready to Transform Your Museum Membership Program?
FAQS
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Digital membership cards are electronic versions of traditional membership cards. Once a member signs up or renews, they receive a personalized digital card directly on their smartphone via email or SMS. These cards can be stored in their phone’s wallet app (Apple Wallet or Google Wallet) for easy access and always remain up to date.
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Digital membership cards are delivered instantly through multiple distribution channels:
• Email: Members receive an email with a link to download the card directly to their phone.
• SMS/Text: A text message with a direct link to their digital card.
• Member Portal: Cards can be accessed and downloaded from a member login page if applicable.
You can customize the delivery method based on your organization’s preferences.
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Downloading and using a digital membership card is easy:
1. Members receive a link via email or SMS.
2. They tap the link, which opens their personalized digital card.
3. On iPhones, they can add it to Apple Wallet. On Android devices, they can save it to Google Wallet or access it via the link anytime.
Once saved, members can easily show their card for benefits, event access, or discounts.
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Yes, our digital membership cards integrate seamlessly with most major CRM and membership management systems. This ensures that member data stays up to date and allows for the automatic generation and distribution of cards when members sign up, renew, or upgrade their membership.
We support direct integration with popular CRMs, including:
• Salesforce
• Blackbaud Altru + Raiser’s Edge NXT
• Tessitura Network
• PatronManager
• NEON CRM
• Spektrix
• ACME Ticketing
Additionally, through Zapier, we can connect with over 700+ CRMs and apps for customized workflows. This includes platforms like:
• Dynamics 365
• Bloomerang
• Kindful
• Salsa CRM
• Keela
• HubSpot
• SugarCRM
• iMIS
If your CRM isn’t listed, don’t worry—we offer custom integration solutions to meet your specific needs.
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Absolutely! Your digital membership card can be fully customized to reflect your museum’s brand. This includes your logo, brand colors, and personalized fields for member information, expiration dates, and more. You can even add links to exclusive offers, event calendars, or social media pages.
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No problem! Since digital cards are stored on the member’s phone, they are less likely to be lost than physical cards. However, if a member deletes their card or loses their device, they can easily retrieve it by:
• Accessing the original email or SMS with the download link.
• Contacting your membership team for a new link.
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Our digital membership cards are highly secure. They are generated with unique identifiers to ensure that only the intended recipient can access them. Additionally, sensitive information is protected with advanced encryption, and member data is never shared with third parties.
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Yes! You can add dynamic content to your digital cards, such as:
• Event Reminders: Notify members of upcoming exhibitions or exclusive events.
• Special Offers: Offer discounts or perks to members and update them in real-time.
• Renewal Notices: Automatically remind members when it’s time to renew their membership.
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Most organizations can launch their digital membership cards within a few days. Our team will guide you through the setup process, including integration with your CRM and customization of the card design. Once the system is live, cards can be generated and distributed automatically.
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Yes! Digital membership cards are compatible with both iOS and Android devices. Members with iPhones can store their cards in Apple Wallet, while Android users can use Google Wallet or save the card link for easy access.
