Cuseum for Axiell Users
Transform Your Collections Management and DAM Records into High-Impact Mobile Engagement
If your organization relies on the Axiell ecosystem—including web-based Axiell Collections, EMu, Adlib, or Mimsy—your archival, natural history, or museum operations are powered by the industry standard for collections management and stewardship. Your registration and collections care teams spend thousands of hours managing logistics, tracking loans, ensuring compliance with international standards like Spectrum, and safeguarding multimedia assets using Axiell DAMS – Powered by Piction.
Cuseum acts as the perfect, non-disruptive mobile extension of your existing setup. We provide a powerful front-of-house system of engagement that sits directly over your Axiell system of record. Instead of leaving your incredibly rich metadata, object relationships, and curated media files locked in back-office databases, Cuseum bridges the gap to the gallery floor—converting your back-end catalog into location-aware visitor paths, augmented reality (AR) overlays, and exclusive member content delivered straight to smartphones.
Workflow Harmony: Bridging the Archival Gap without Disruption
A "Customer Stack" approach respects that your database is sacred. Cuseum never alters your core records or disrupts internal cataloging workflows. Your collections department continues to use Axiell Collections or EMu as the definitive source of truth, while Cuseum safely ingests and animates that data to drive on-site public discovery.
Eliminate Duplicate Data Entry: Your descriptions, media properties, and taxonomy relationships are already built in Axiell. Cuseum reads your system exports or structured APIs cleanly, eliminating the need for your staff to repeatedly copy and paste information into separate tools.
Bring Axiell DAMS to the Visitor's Pocket: While your automated workflows in Piction handle high-level preservation, digital rights management, and storage, Cuseum acts as the mobile delivery channel. Visitors can simply scan a QR code or tap an NFC tag next to an exhibit to instantly unlock high-resolution media viewer streams, audio narrations, and video snippets directly from your asset library.
Extend Web Publishing into Live Spaces: If your team uses software like Arena to publish collections records online for web researchers, Cuseum serves as the natural optimization for the physical, live visitor journey—delivering spatial wayfinding maps, interactive prompts, and context-aware notifications right when they stand in front of an artifact.
Unlock Gated, Member-Only Content: Securely reward your loyal supporters by connecting your digital credentials. When a visitor validates their identity via their Cuseum digital membership card, the system can instantly grant them access to premium educational tracks, behind-the-scenes conservation videos, or exclusive curator logs pulled directly from your CMS narratives.
The Strategic ROI for Collections & Operations Teams
Scalable and Instant Updates
Printed guides, museum pamphlets, and static signage are fragile legacy tools that rapidly become outdated. When layouts change or a researcher updates an object provenance record within Axiell, Cuseum allows you to adjust the corresponding mobile content in minutes, completely removing expensive reprinting and layout replacement costs.
Actionable Visitor Experience Insights
While EMu and Axiell Collections excel at tracking physical logistics, object movements, and condition reports, Cuseum delivers insight-driven behavioral data. Discover which stops, natural specimens, or fine art galleries hold attention the longest, map real-time visitor flow patterns, and learn which stories spark the highest emotional connection.
Frictionless, Web-App Architecture
Avoid the prohibitive costs and low adoption rates of custom mobile applications. Cuseum delivers your curated digital storytelling features entirely through native mobile browsers. Visitors enjoy instant, multi-lingual access with zero app downloads, completely bypassing cellular signal dead zones or signal interference.
The Strategic ROI for Collections & Tech Teams
Scalable and Instant Updates
Traditional exhibition brochures and static signs are "fragile legacy tools" that cannot adapt to layout modifications or newly discovered provenance details without expensive reprinting cycles. With Cuseum, content adjustments take minutes, allowing your curatorial updates to populate instantly on visitors' phones.
Actionable Visitor Analytics
While Gallery Systems tracks the physical movement and insurance value of an item, Cuseum delivers "insight-driven" behavioral data. Discover exactly which objects, tours, and stories spark the most public engagement, how long visitors spend in specific galleries, and which narrative pathways drive the deepest emotional connection.
Frictionless, Hardware-Free Infrastructure
Say goodbye to maintaining or renting outdated physical audio devices. Cuseum delivers a modern, web-app based architecture that runs effortlessly on native mobile browsers—requiring zero app downloads, avoiding signal interference, and operating reliably across all smartphone devices.
Enterprise-Grade Trust & Security
Secure Data Infrastructure: Cuseum is a cloud service hosted natively on secure AWS architecture backed by top-tier ISO 27001 and SOC certifications.
Strict Privacy Protocols: Data transfers are fully encrypted in transit (via SSL/TLS 1.2+) and at rest, maintaining rigid compliance with global standard frameworks like GDPR and CCPA.
Our Data Mandate: We treat data privacy as a banner metric for operational success. Cuseum will never sell, lease, or share your institutional or constituent data.
🚀 A Richer Ecosystem of Add-Ons
Mobile Engagement Platform: A dedicated suite of tools to guide the visitor experience on-site.
Digital Storytelling Tools: Bring your exhibits and campuses to life with AR solutions that go far beyond standard digital passes.
SMS & Text Messaging Software: Communicate directly and urgently with your members, bypassing the noise of crowded email inboxes.
Advanced Loyalty & Rewards: Native solutions designed specifically for cultural patron and alumni behavior.
Large and small organizations trust Cuseum
“[Digital membership cards] are easy and modern for museums like ours that are moving into a digital focus over traditional paper methods.”
- Brad Ingles, Membership and Community Partnerships Manager at Museum of Contemporary Art Denver
Ready to Transform Your Museum Membership Program?
FAQS
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Digital membership cards are electronic versions of traditional membership cards. Once a member signs up or renews, they receive a personalized digital card directly on their smartphone via email or SMS. These cards can be stored in their phone’s wallet app (Apple Wallet or Google Wallet) for easy access and always remain up to date.
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Digital membership cards are delivered instantly through multiple distribution channels:
• Email: Members receive an email with a link to download the card directly to their phone.
• SMS/Text: A text message with a direct link to their digital card.
• Member Portal: Cards can be accessed and downloaded from a member login page if applicable.
You can customize the delivery method based on your organization’s preferences.
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Downloading and using a digital membership card is easy:
1. Members receive a link via email or SMS.
2. They tap the link, which opens their personalized digital card.
3. On iPhones, they can add it to Apple Wallet. On Android devices, they can save it to Google Wallet or access it via the link anytime.
Once saved, members can easily show their card for benefits, event access, or discounts.
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Yes, our digital membership cards integrate seamlessly with most major CRM and membership management systems. This ensures that member data stays up to date and allows for the automatic generation and distribution of cards when members sign up, renew, or upgrade their membership.
We support direct integration with popular CRMs, including:
• Salesforce
• Blackbaud Altru + Raiser’s Edge NXT
• Tessitura Network
• PatronManager
• NEON CRM
• Spektrix
• ACME Ticketing
Additionally, through Zapier, we can connect with over 700+ CRMs and apps for customized workflows. This includes platforms like:
• Dynamics 365
• Bloomerang
• Kindful
• Salsa CRM
• Keela
• HubSpot
• SugarCRM
• iMIS
If your CRM isn’t listed, don’t worry—we offer custom integration solutions to meet your specific needs.
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Absolutely! Your digital membership card can be fully customized to reflect your museum’s brand. This includes your logo, brand colors, and personalized fields for member information, expiration dates, and more. You can even add links to exclusive offers, event calendars, or social media pages.
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No problem! Since digital cards are stored on the member’s phone, they are less likely to be lost than physical cards. However, if a member deletes their card or loses their device, they can easily retrieve it by:
• Accessing the original email or SMS with the download link.
• Contacting your membership team for a new link.
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Our digital membership cards are highly secure. They are generated with unique identifiers to ensure that only the intended recipient can access them. Additionally, sensitive information is protected with advanced encryption, and member data is never shared with third parties.
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Yes! You can add dynamic content to your digital cards, such as:
• Event Reminders: Notify members of upcoming exhibitions or exclusive events.
• Special Offers: Offer discounts or perks to members and update them in real-time.
• Renewal Notices: Automatically remind members when it’s time to renew their membership.
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Most organizations can launch their digital membership cards within a few days. Our team will guide you through the setup process, including integration with your CRM and customization of the card design. Once the system is live, cards can be generated and distributed automatically.
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Yes! Digital membership cards are compatible with both iOS and Android devices. Members with iPhones can store their cards in Apple Wallet, while Android users can use Google Wallet or save the card link for easy access.
