Explore how digital memberships are shaking things up for organizations, creating new ways to connect with members. Despite their perks, some myths are holding them back. Our blog clears the air of 8 misconceptions about member engagement. Join us to uncover the real potential of digital memberships. It's not just a guide; it's a journey into a new era of engagement.
Loyalty Programs For Cultural Organizations: The Next Big Thing
An ever-changing landscape drives organizations to seek renewal amid membership declines or fluctuations. The issue goes beyond only healing; it also includes adopting the required steps to thrive in the post-pandemic age.
In the arts and culture sphere, organizations have the difficult task of reconciling artistic expression with financial survival. This struggle represents a modest but fundamental shift. How will institutions survive and prosper in this new reality? Loyalty programs develop as critical components in this revolutionary process.
Introducing Loyalty & Rewards Powered by Cuseum: Drive Engagement and Increase Satisfaction
What is member loyalty worth? Imagine this – over a ten-year span, the value of a typical member outstrips that of a casual visitor by an astounding 4.5 times. Even more striking, renewed members contribute 66% more net revenue to organizations compared to new ones. In our rapidly evolving world, consumer choice and mobility are expanding at breakneck speed, propelled by the digital and e-commerce explosion during the pandemic. Unfortunately, this has precipitated a slide in customer retention and loyalty across industries. Consequently, cultivating member loyalty has become a critical necessity for organizations depending on the member revenue from for sustainable and robust growth.
Exploring Columbus During AZA 2023: Top 6 Attractions and Activities You Can't Miss
If you’re packing your bags for the Association of Zoos and Aquariums (AZA) 2023 Conference, you're in for an inspiring and educational journey. However, no trip is complete without taking some time to explore the local sights and sounds, especially when you’re visiting a city as vibrant and diverse as Columbus, Ohio. Beyond conference sessions, presentations, and networking events, make sure to allocate some time to discover what this Midwest gem has to offer.
Here are six fun things to do while you’re in town:
Unlocking Membership Growth: Top 5 Insights from MGI's 2023 Membership Marketing Benchmarking Report
Diving into Marketing General Incorporated’s latest Membership Marketing Benchmarking Survey reveals a masterclass on how associations have brilliantly adapted in a post-pandemic world, carving a path to impressive membership growth. At Cuseum, our mission is amplifying member engagement and loyalty for associations. To supercharge your strategies, we've handpicked and streamlined the 2023 report's crucial takeaways.
Ready to unlock the top 5 transformative insights? Let's dive in!
Why Parks and Gardens are Switching to Digital Membership
Powering Your Park or Garden with the Magic of the Loyalty Loop
Just like you, every park and garden is on a quest for innovative strategies to magnetize, captivate, and keep their visitors, members, and supporters coming back for more. Ever thought of putting a fresh spin on customer loyalty? Say hello to… The Loyalty Loop!
Strengthening Member Loyalty: Top Tips for Alumni Associations
6 Transformative Mobile Technology Trends for Museums and Cultural Organizations
The mobile landscape, and related consumer behavior, are evolving rapidly. Right now, factors like the booming e-commerce industry and fresh potential of SMS marketing hold great promise for the cultural sector, and may have a defining impact on museums in the years to come.
Read on to discover seven mobile technology trends that could shape the future of cultural organizations.
Mastering Digital Membership Card Adoption: Proven Strategies from Industry Leaders
Planning a Digital Membership Card launch or looking to boost engagement? Amplifying adoption is vital to your organization's success. We hosted a webinar featuring industry leaders Kelsey Brown, Membership Manager at the Oakland Zoo, and Melissa Smith, Director of Alumni Marketing and Special Events at the University of Tennessee Alumni Association, each of whom achieved a digital card adoption rate of over 70%. They provided invaluable insights and effective strategies to improve digital card usage and extract more value from membership initiatives. Dive in to learn key strategies and takeaways from their success story in ramping up digital card adoption rates.
10 Ways to Build Member Loyalty at Museums and Cultural Organizations
9 Ways Associations Can Build Member Loyalty
6 ways personalization can supercharge alumni engagement
Personalization is the backbone of modern marketing, and alumni engagement is no exception. Already, 80% of U.S. consumers are more likely to purchase from a brand that offers personalized experiences. But, in Cuseum’s November-December 2020 survey of over 150 alumni relations professionals, 77% believed that they need to offer more personalized engagement to their constituents.
That’s a big disconnect!
If you’re interested in getting the lowdown on alumni personalization, we’re here to help. Here, we’ll break down the what, the why, and the how of personalization – let’s dive in!
Headed to the #CAMMP2023 Alumni Relations Conference? Here are 5 Fun Things to Do in Boulder!
Headed to this year's Council of Alumni Marketing and Membership Professionals conference in Boulder, Colorado? Our blog post highlights the top five attractions that you can't miss. Discover Boulder's vibrant shopping scene, scenic hiking trails, enchanting teahouses, buzzing brewery tours, and unique dining experiences. Make the most of your visit to this charming mountain city!
Let's delve into this pressing issue.
Unlocking Loyalty: 5 Tech-Driven Tactics for Enhancing Alumni Relationships
In an era marked by vast digital expansion and e-commerce proliferation, customer and constituent retention has taken a significant hit across various industries, including alumni associations. With evidence supporting the fact that nurturing current alumni members is five times cheaper than recruiting new ones, the focus should be on fostering enduring relationships and transforming members into dedicated supporters. Despite this, alumni associations often spend 11 times more on recruitment! So, how can we pivot towards building lasting connections and fostering enthusiastic advocacy?
Let's delve into this pressing issue.
A Simple Secret to Adoption Success: Resending Digital Membership Cards
Whether you're in the early stages of launching your digital membership program or seeking renewed inspiration, enhancing adoption is a fundamental strategy to streamline services, elevate member experiences, and drive greater engagement and retention. The good news is that boosting adoption doesn't have to be complex. In fact, sometimes the simplest strategies, like resending digital membership cards, can do wonders! Let's take a look at this simple yet effective strategy:
Nurturing Engaged Alumni in the Digital Era: 6 Essential Strategies for Success
In a time characterized by online engagement and pervasive digital access to social and professional networks, how can alumni associations facilitate the transformation of students and recent graduates into engaged alumni? Here are 6 crucial tips to assist you and your organization in smoothly transitioning students into proactive, committed members of your alumni community.
8 Ways ChatGPT Can Empower Alumni Associations in the Digital Age
In the digital era, alumni associations face challenges like budget constraints, limited staffing, and declining member engagement. With 72% of members reporting higher levels of satisfaction and connection with associations that adopt emerging technologies, many alumni organizations are turning to cutting-edge digital tools to manage member operations, drive engagement, and unlock new revenue streams while meeting public expectations for technological offerings.
One avenue that holds particular potential is generative AI software like ChatGPT, which can process complex data, generate human-like results, and engage audiences in novel ways. From creative content marketing, to event promotion, to personalizing member communications, here are 8 ways ChatGPT can help boost acquisition, retention, engagement, and revenue for alumni associations:
Powering Digital Transformation at Anne Springs Close Greenway: A Success Story
Amidst the pandemic's challenges, Cuseum customer Anne Springs Close Greenway managed to boost membership by 110% in just 3 years. Their secret? Adopting cutting-edge solutions like digital membership cards to optimize processes, conserve resources, and foster revenue expansion. Dive into this blog post to read learn more about their success strategies and elevate your organization by learning from their achievements. Plus, don’t forget to download your free copy of an insight-filled customer spotlight, presented by Cuseum partner Blackbaud!
Powering Your Organization with the Magic of the Loyalty Loop
Just like you, every museum or nonprofit is always on a quest for innovative strategies to magnetize, captivate, and keep their visitors, members, and supporters coming back for more. Ever thought of putting a fresh spin on customer loyalty? Say hello to… The Loyalty Loop!