Using augmented reality, Klimt’s iconic masterpiece “The Tree of Life” will be brought to life for the enjoyment of Pioneers attendees in celebration of Viennese modernism and on the occasion of the 100th anniversary of death of Gustav Klimt.
San Francisco Museum of Modern Art (SFMOMA) has debuted their new, Cuseum-powered app! The app features several self-guided tours with rich audio content, as well as visitor information and maps. Additionally, if visitors prefer not to follow a tour, they can browse the Museum on their own and search for content on the app via stop numbers. This effort is generously supported by Bloomberg philanthropies, and has allowed SFMOMA to engage and educate visitors in a new and dynamic way!
There is a growing discussion around how AR can be used to elevate the museum experience and bring exhibitions to life. PSFK, a leading trend reporting publication and authority on consumer experience, reports on the topic in the piece “How Augmented Reality is Changing the Museum Experience.”
Augmented reality, the combination of real and computer-generated worlds viewed through your phone, is popping up wherever you look; in social media, advertising, games, etc! As a new, powerful tool for artistic creation and an innovative method of audience engagement, AR has the potential to revolutionize the way we experience art, and it was only a matter of time before AR entered the museum space. Pérez Art Museum Miami (PAMM) has been at the forefront of the movement to bring AR into museums, and in December 2017, in partnership with Cuseum, they launched the first art exhibit using Apple’s ARKit.